If this is your first time coming across LPNV Insights, here is a quick intro. I run a small digital marketing agency that doubles as a micro portfolio company. Meaning, I try to partner with clients that have great businesses or introduce another revenue stream to share. This newsletter is a weekly update, which I consider building in public. I share as much as I can in hopes that you'll find something helpful or interesting that relates to your journey.
Update on Generately.ai - We're waiting on approval from Open.ai to continue the complete launch plan. We're almost finished with the v1 landing page design and copy as well as pricing. Additionally, we've decided that Twitter will be the primary marketing channel in the beginning. We'll be connecting with SEO agencies and influencers.
Client Updates: We're on track with the Apex Ultra High-Calorie Meal Replacement bar and will have the initial brand style guide to share in next week's newsletter.
We're close to closing a three-phase (Site update, landing page, AdWords) marketing plan in the commercial printing space.
Two other websites had mockups approved, and development will start over the next couple of days. I'll link them when they launch.
Loss: One of our products got taken off of Walmart due to a mistake on my end. The "site end date" wasn't adjusted properly, and the listing disappeared. It's a quick fix, but we missed it, and it took us more than a week to notice. Additionally, we have a big proposal out that was supposed to be done with review by 10/26 and haven't heard back on it.
Upcoming: There's a ton of work to be done for our current clients, and closing additional clients. We'll be focusing on improving the proposal process, generately.ai, and doing exceptional work for our clients.
Random Business Idea: One of my early ventures was www.usdocupet.com - It was a platform that connected Licensed Clinical Social Workers with people looking for an Emotional Support Animal Letter. It was getting a few sales per day, but the laws around flying with an ESA took away a big part of the market, and I decided to no longer pursue the first spot on google. I told someone about this project earlier this week, and he mentioned how hard it was to find a hotel that allows pets. I've heard this multiple times. I understand why hotels don't want pets; mostly, all rooms have carpet, guests with severe allergies, noise, etc. However, I think there's an opportunity to build a business around this problem. Insert Random Business Idea:
1. Universal Hotel Pet Pass - Partner with all major hotels. Charge pet parents to register their pets and get a pet pass. The registration would include breed, size, medical records, hypoallergenic, etc. Sell advertising space to pet brands.
2. Convert Deadspace in Hotels to Mini Pet Boarding Rooms - Self-explanatory. Spend $5-10k on building a small boarding room for pets. Similar to how pet stores have that little area where you can play with the dogs before buying. Equip the space with cameras for real-time monitoring and pet products for sale. Hire contractors off Wagwalking to service the area once every 3-5 hours during 9 am - 9 pm.
That's all for this week. Thanks for reading!
Follow me on Twitter: @LamneckChris
Email me: Chris@lpnventures.com
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